Davis has been Priority Automotive's agency since the first two dealerships opened its doors in 1998. Our work has helped the company grow into a $2 billion company, with more than 20 dealerships in four markets and the highest consumer recall of any dealership brand in Hampton Roads. Today, Priority is one of the nation's fastest growing auto retailers and a Top 50 U.S. automotive dealership group. How did we get there? Partnership. Strategy. Great advertising. And lots of hard work.

MORE THAN AN AGENCY.  A PARTNER.

From the beginning, Davis has been more than Priority's ad agency. We've been a business partner, working together to integrate the brand into everything they do, and creating customer-focused programs such as "Priorities for Life" that have changed the landscape of the automotive industry.

DIGITAL DEALERSHIPS

Through a digital-forward marketing strategy, we mirror consumer media and shopping habits to target customer segments with different products and services at different points in the buying cycle.

#1

#1 Market Share Positions

$2B

$2 Billion Dollar Company in 15 years

35k

Over 35,000 cars sold annually

CREATIVE. AND COST EFFICIENT.

Built-in efficiencies and careful account planning help us manage digital media campaigns for more than 20 Priority dealerships. We've created budget savings for the client while introducing fresh, actionable landing pages, microsites, display ads, Rich media, social, remarketing and weekly email campaigns.

TRADITIONAL SUCCESS

It's not all digital media with Priority. Our success has always centered on high-quality radio and television advertising that we write, create and refine through our in-house video editing suite. Our traditional marketing and advertising support for Priority includes everything from print ads and direct mailers to posters, table-top promotions, dealership signage and beyond.

SOLUTIONS ON CALL

Being a true marketing partner means being there when our clients need us most. When too many customers were getting lost on the way to one Priority service department, Davis stepped in with a creative solution that worked.

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