Davis is proud to work on behalf of Arby’s – one of the nation’s top brands in the Quick Service Restaurant category. What began as a single co-op account in 1993 has today grown to 13 co-ops across the East Coast. From account planning and media to new product launches, grand openings and Public Relations initiatives, our work has helped our Arby’s markets achieve record sales increases. And record profits.

MORE THAN AN AGENCY.  A PARTNER.

How do you earn and keep the privilege of working with the Arby’s brand for over 24 years? By working very closely with each Arby’s client to provide valuable services that help grow the businesses. We understand comps, transactions, average checks, cash flow, food cost impacts, and how to grow profits.

Arby’s Agency of The Year

13

Arby’s Markets Serviced

24

Years Working With The Arby’s Brand

Super-sized strategy

Spot and cable TV. Radio, digital, print, outdoor advertising. As the largest expense for our Arby’s clients, strategic media buying is critical to delivering the right message to the right people and drive consumer traffic to Arby’s. Our media experts provide comprehensive, customized media planning for each Arby’s market to maximize impact, negotiating extra value at every opportunity to maximize the media budget and extend the reach of each buy.

Food for Thought

We understand Arby’s, we understand the Quick Service Restaurant business, and we understand effective marketing. That’s a recipe for results. Several of our innovative marketing and media strategies have been adopted nationally. And, we were recognized by Arby’s corporate, earning us an Arby’s Agency of the Year award.

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