The region's premier children's hospital has put its trust behind Davis for more than 30 years. It's our longest standing account and one we cherish. From digital media and television to radio, direct mail and outdoor advertising, Davis has helped bring awareness of CHKD to an all-time high among consumers.
MORE THAN A HOSPITAL
Sure, everyone knows about CHKD's main hospital in downtown Norfolk. But CHKD is so much more. Davis uses broadcast, digital and print media to promote CHKD's breakthrough surgical procedures, outpatient surgery and community-based sports medicine facilities, and most recently, the region's first child-only urgent care centers.
HEALTHCARE. JUST FOR KIDS.
A recent creative refresh has brought new life to our CHKD campaigns, telling the CHKD story in bright colors, bold images and compelling copy.
OUTDOOR. OR ONLINE.
Our recent "emoji" campaign grabbed the attention of parents and health care providers alike by creating a fun way to talk about a few less-than-fun subjects. As clear as it is memorable, the concept is being executed through online digital display ads, along with outdoor digital and vinyl billboards that front major highways.
MINI CAMPAIGNS FOR MINI PATIENTS
Our digital team regularly develops mini digital campaigns designed to promote CHKD services such as physical therapy, sports physicals, pediatric well visits, orthopedic surgery and so much more. The campaigns are deployed and targeted through display ads across multiple ad networks, as well as through popular social media channels.
CONVERSATIONS THAT CARE
The CHKD emoji campaign was a perfect fit for social media, and our social team made sure to integrate the ads into the daily Facebook conversation. The results have been nothing to sneeze at. In a month, more than 3,500 people clicked through to the CHKD website to learn more about CHKD urgent care for kids.