NY CONVENIENCE STORE GIANT LOOKS TO BEACH AGENCY TO DRIVE CREATIVE, DIGITAL, MEDIA STRATEGY
Virginia Beach, Va. – Davis Ad agency announced the addition of a new high-profile name to its growing client roster – upstate New York convenience store giant Fastrac Markets LLC.
With 53 locations across New York state, Fastrac Cafes are a fast-growing chain of contemporary, 24-hour gas stations and convenience stores offering everything from fresh pizza, sandwiches and gourmet coffee to discount gasoline and thousands of everyday necessities.
Davis will handle brand strategy, creative advertising, digital and social media marketing, along with all media planning, negotiation and buying.
“We were looking for a seasoned, full-service agency that could help us grow sales and market share while maximizing our digital opportunities in a highly competitive marketplace,” said Tom Waddle, Fastrac President and CEO. “Davis delivered with impressive creative, digital and media capabilities, and a track record for building strong retail brands. Now it’s full speed ahead.”
With offices in the heart of Virginia Beach’s emerging ViBe District and Georgetown in the nation’s capital, Davis offers FASTRAC the same strategic marketing firepower it puts behind brands such as Priority Automotive, Arby’s, CHKD, Dunkin’ Donuts, Foster’s Grille, RNR Tires & Wheels and many others. The agency also represents plaintiff law firms from New York to Los Angeles as well as some of the nation’s largest issue advocacy groups
Established in 1976, the 40-person agency offers its clients the best of traditional and digital advertising. Davis features its own in-house video production studio, a five-person media planning department, and a team of creatives, developers and social specialists offering everything from print, web and outdoor to television, radio, email marketing, public relations, social media and reputation management services.
“We’re truly honored that Fastrac selected Davis to be its agency of record,” said Davis President Jerry Davis. “Our charge is to deliver breakthrough creative advertising that makes Fastrac upstate New York’s preferred convenience store choice, so that’s what we intend to do.”
About Davis Ad Agency
Established in 1976 with offices in Virginia Beach and Washington, D.C., Davis Ad Agency blends the best in full-service digital and traditional advertising, public relations and marketing to position clients for success in the marketplace. With a diverse client list and several long-standing client relationships, the agency welcomes new clients to its unique, value-centered approach to strategic communications and media planning. Davis Ad Agency is the largest agency based in Hampton Roads. www.DavisAdAgency.com
About Fastrac Markets LLC
With 52 locations across Upstate New York, Fastrac is a fast-growing chain of contemporary convenience stores that offer fresh hand-tossed pizza, endless fresh food options and fast, friendly service. Now in its 20th year, Fastrac Markets LLC employs more than 450 people and continues to add new neighborhood stores across New York State, offering motorists its own private blend of cleaner-burning fuel. Fastrac is now expanding east into the Albany area. Learn more at www.FastracCafe.com