This Davis TVA Ad Landed Our Client
In The White House.
Spurred an executive order.
And saved American jobs.
Sequence of events leading to POTUS executive order
Ads launch in TN, AL, DC
Earned media begins
Trump tweets about TVA ad, 2nd round of earned media begins
Tweet about TVA Chairman, earned media continues to accumulate
Client meets with POTUS at White House for Executive Order signing, Trump calls Davis ad “smart,” Trump fires TVA Chairman, CEO Lyash calls during press conference to say he’ll re-consider laying TVA workers off