News: Law Firm Marketing

2020 Will Require Media Sophistication Never Seen Before. Is Your Law Firm Ready?

Forget ad messaging for a moment.  It won’t matter if nobody sees your ads.  Think about this. Over $6 billion will be spent on political advertising in 2020.  About 70% of that will be dedicated to TV according to Kantar. That’s going to significantly impact TV inventory, preemptions, and rates.  Especially in potential swing states …

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That Summer Vacation From Advertising May Cost Your Law Firm More Than You Think

Summer months are vacation months.  It’s the time of year when families pile into cars and drive more than any other time of year.  And with gas prices still low, people are driving more than ever. Yet many personal injury law firms stop advertising in the summer.  They rationalize that people are out of town …

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Personal Injury Law Firm Web Design: Think Mobile First. It’s The Right Call

A new law firm client recently asked us to take a look at their re-designed website.  They’d partnered with a well known, relatively expensive web company. And indeed, the website looked good.  Design was clean and crisp, visuals were alluring. Everyone seemed pleased. Until a Davis Digital account executive pulled the site up on mobile.  …

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Humor in Personal Injury Lawyers Ads? Seriously?

For the most part, lawyer TV ads are serious and formulaic.  Most still talk about how long a law firm has been around, reputation, academic background and pedigree.  The ads haven’t changed much in thirty years. And humor in lawyer ads is essentially taboo. Which could be a big mistake.  Consider insurance company ads from …

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Personal Injury Lawyers. Balancing the Scales of Justice.

Let’s face it, the public is not fond of personal injury lawyers.  You’ve heard the jokes. And some personal injury lawyers deserve ridicule, hanging around emergency rooms trolling for clients or handing out business cards at car accident scenes.  But the fact is most personal injury lawyers have their clients best interest at heart and …

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Is Your Law Firm’s Advertising Agency Making You Money? Do They Know?

The scary part is many personal injury law firms don’t know.  Maybe even more alarming, neither do their advertising agencies.  Time after time, Davis takes over the marketing of a personal injury law firm and finds they’re unable to tell us: How many new case calls they receive every month.  No historical data. How many …

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