News: Law Firm Marketing

August 2020 Was a Record Month for PI Cases. Traffic Is Back! Are You?

People are back in their cars.  Highway Patrol accident statistics are on the rise across America.  And Davis law firm clients are signing more cases. One of our Midwest law firms just had their best month in twenty years!  Better than any month before the insidious Coronavirus hit.  The firm signed 52% more cases in …

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Will Your Law Firm Be Preempted By The Election?

Election ads have already started in swing states.  Both Biden and Trump are pouring it on even before the official 60 day political window opens.  And in swing states where there’s a close senate or governor’s race, political ads are swallowing even more TV inventory adding to the mayhem.  Will your law firm be preempted?  …

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Coronavirus Cut TV Rates Up to 50%. Keeping Rates Low Is Key to Higher Profitability

The Coronavirus has wreaked havoc on businesses across America, including PI law firms.  Auto traffic has plummeted by 90% in some cities and so have car accident cases.  Several law firm analysts even contend cases signed during the pandemic will be worth less because of victims’ limited ability to receive medical treatment.  But there is …

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Car Traffic Never the Same After Coronavirus? Consider This

The air across America has cleared.  As car traffic has been cut by more than half as a result of stay-at-home orders, smog from San Francisco to New York has lifted and beautiful vistas can be savored for miles.  Not only have daily commutes been ditched, so have many shopping expeditions.  Americans are now ordering …

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End of April Brings Signs of Hope, Increase In Cases

This has probably been one of the darkest April’s in the history of just about everything.  An unprecedented pandemic, 30 million Americans filed for unemployment,  and a national economic shutdown. Just about all businesses have been negatively impacted, including personal injury law firms.  And the reason is simple.  The number of car accidents decreased dramatically …

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Coronavirus Cut Auto Traffic in Half. So Why Were Fatal Accidents Increasing?

It was the end of March.  Coronavirus was already ravaging the west coast and governors had locked some states down with stay at home orders.  Davis Ad Agency was on a conference call with one of our west coast PI law firms.  Call traffic was down but added bonus weight on TV was extending reach …

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Why Are PI Law Firms Staying On Air during Coronavirus When Other Advertisers are Cancelling?

Car dealers and major retailers cancelled advertising in March and April as states around the country issued stay at home orders and idled economic activity.  But personal injury law firms continued advertising despite automobile traffic plunging by 60% and accident cases dramatically decreasing.  As a matter of fact, personal injury law firms have been one …

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PI Law Firms Provide Ad Business With Remedy During Coronavirus

Despite TV, streaming and social media use hitting record levels, the Coronavirus has sickened the advertising industry.  That shouldn’t come as a surprise as ad budgets are often one of the first expenses cut economic downturns hit.  Some of the world’s largest ad agencies have issued dire warning about earnings.  WPP, the world’s largest ad …

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2020 Will Require Media Sophistication Never Seen Before. Is Your Law Firm Ready?

Forget ad messaging for a moment.  It won’t matter if nobody sees your ads.  Think about this. Over $6 billion will be spent on political advertising in 2020.  About 70% of that will be dedicated to TV according to Kantar. That’s going to significantly impact TV inventory, preemptions, and rates.  Especially in potential swing states …

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That Summer Vacation From Advertising May Cost Your Law Firm More Than You Think

Summer months are vacation months.  It’s the time of year when families pile into cars and drive more than any other time of year.  And with gas prices still low, people are driving more than ever. Yet many personal injury law firms stop advertising in the summer.  They rationalize that people are out of town …

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