Author: mwilhelm

Humor in Personal Injury Lawyers Ads? Seriously?

For the most part, lawyer TV ads are serious and formulaic.  Most still talk about how long a law firm has been around, reputation, academic background and pedigree.  The ads haven’t changed much in thirty years. And humor in lawyer ads is essentially taboo. Which could be a big mistake.  Consider insurance company ads from …

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Personal Injury Lawyers. Balancing the Scales of Justice.

Let’s face it, the public is not fond of personal injury lawyers.  You’ve heard the jokes. And some personal injury lawyers deserve ridicule, hanging around emergency rooms trolling for clients or handing out business cards at car accident scenes.  But the fact is most personal injury lawyers have their clients best interest at heart and …

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